Are your digital capabilities as good (or bad) as you think? It is hard to judge without an external perspective. We only know - what we know ourselves.
Without a balanced evaluation you are never sure you are implementing the right improvements.
Imagine if you could get a common understanding of performance, required improvements, AND do it fast and efficiently.
Getting an outside perspective usually results in hiring an external expert. Time, money, and internal effort are exhausted - it is exhausting! And you still only get their perspective which is limited.