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Selected Articles

Marketing: Improve Customer Profiling and Segmentation
Marketing

Marketing: Improve Customer Profiling and Segmentation

Customer profiling and segmentation is a common weakness identified by the marketing assessment. It involves understanding and grouping customers based on their needs, preferences, and behaviors. It helps in targeted marketing and personalizing customer experience, leading to increased revenue, customer satisfaction and loyalty.

How to Improve Lead Management
Marketing

How to Improve Lead Management

Lead management and automation are essential for any business to grow and succeed. A successful strategy requires identifying pain points, understanding potential gains, and taking practical steps. With the right strategy, you can increase efficiency, prioritize leads, and drive revenue growth.

How to Improve Marketing Campaign Design and Implementation
Marketing

How to Improve Marketing Campaign Design and Implementation

Poor campaign designs and implementation lead to missed opportunities, decreased brand visibility, low ROI, poor engagement, and wasted resources. Paying attention to campaign management will not only accelerate your lead creation but also consolidate your brand position among the competitors.

Agile Digital Transformation
Digital Transformation

Agile Digital Transformation

Apply agile software development principles to digital transformation to increase flexibility and accelerated time to value.

Digital Transformation Analysis Paralysis
Digital Transformation

Digital Transformation Analysis Paralysis

Digital transformation is complex. Big long-term plans often lead to analysis paralysis.

Data As New Fuel
Digital Transformation

Data As New Fuel

Data is growing exponentially and harnessing its power delivers many business benefits.

Digital Transformation Is Everyone Aligned
Digital Transformation

Digital Transformation Is Everyone Aligned

Without consensus on the problem to solve and resistance to any change is natural. You need consensus to make progress.

Digital Transformation More Gain Less Pain
Digital Transformation

Digital Transformation More Gain Less Pain

Reduce change resistance and accelerate digital transformation progress with increased improvement targeting and consensus.

Digital Capabilities Strong as you think?
Digital Transformation

Digital Capabilities Strong as you think?

Are your digital capabilities as good (or bad) as you think? Knowing current performance is the first step to improving.

CIO / CDO - Why Assess Digital Capabilities?
Digital Transformation

CIO / CDO - Why Assess Digital Capabilities?

A digital capability assessment gives an understanding of the organization's digital capabilities, strengths and weaknesses and provides guidance for improvement and investment prioritization.

Enhance strategic finance analytical capabilities
Finance

Enhance strategic finance analytical capabilities

Building strategic finance capabilities on top of highly automated transactional finance operations is a big concern of finance leaders based on analysis of anonymized results of assessments.

Reduce sales administration
Sales

Reduce sales administration

Reducing sales administration is a big concern of sales leaders based on analysis of anonymized results of assessments. This article describes symptoms you need to reduce admin and steps on how to improve.

Improve Opportunity Management
Sales

Improve Opportunity Management

Sales opportunity management is the process of identifying, tracking, and managing potential sales opportunities throughout the sales pipeline. This is a frequent weakness discovered by the DxPathfinder Sales Assessment.

Increase product owner involvement
Agile

Increase product owner involvement

A product owner is essential to effective agile project delivery. They ensure communication and feedback Is translated into value optimized delivery of user centric features. When they are not sufficiently engaged the efforts of the entire team are jeopardized.

Develop your innovation culture
Digital Culture

Develop your innovation culture

Developing an innovation culture is a top DxPathfinder recommendation. A culture that suppresses innovation and creativity risks employee disengagement short-term and loss of competitiveness longer-term. Discussed are: benefits, challenges, and steps to take.

Build Your Digital Wings and Fly
Digital Transformation

Build Your Digital Wings and Fly

Having digital tools is not enough for a company to succeed in the digital economy. To be successful, companies need to develop digital capabilities, including skills, knowledge, a willingness to experiment, data analysis abilities, and a digital strategy.

Improve Sprint Planning
Agile

Improve Sprint Planning

67% of DxPathfinder Agile assessments have indicated sprint planning as a problem. Planning is crucial to the success of each sprint. In this article we discuss three common issues that can derail a sprint.

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