DxPathfinder is an online marketing assessment & diagnostic platform providing SME marketers with personalized improvement plans
Diagnose issues and drill-down to find the root cause and solution and reduce effort wasted on trial-and-error tactics
DxPathfinder is optimized for your convenience - access anytime from anywhere
Reduce the time needed to search for issues, solutions, and detailed improvement steps
Start the assessment at any level in the Marketing Excellence Roadmap and DxPathfinder will drill up / down to find the most important competencies & skills for you to develop next and provide detailed improvement instructions.
Start at the beginning to progressively develop skills or select a specific pain you would like to resolve
Designed to evaluate key skills, competencies, and identify issue root cause in a highly effecient way
Performance analysis reveals competency and skill strengths and wear to concentrate improvement effort
Received detailed improvement instructions for the 5 most critical skills to develop
Diagnostic and improvement guides are free
To respond to questions designed to reveal performance
Even perform the diagnostic during a coffee break
Normally no. Now it is with the collective experience of experts encapsulated into a structured framework, and advanced analytics.
Brings a collection of knowledge and best practice
Developed for small enterprises it provides consistency and structure
Cloud & AI technology brings it all together
Digital domain experts collaborate to develop assessment based on best practice. You benefit from the community experience in a simple and effective manner.
Is my current plan good? Plans need constant evaluation to remain viable.
Am I doing too little or too much? Recommendations are evaluated against complexity, payback, and impact.
Are we getting better? Forward momentum build organization support for change.
We have a standard 6 week program that is fine-tuned based on the results of your Quick Checkup and the initial consultation. The duration also depends on your focus level and ability to produce the required outputs. In general we highly recommend to keep the duration short so you start feeling the benefits sooner.
No! Your data and intellectual property is yours - as is ours. At the start of the service a mutual NDA is signed.
As a general rule you should be prepared to spend 2-3 hours per day for the duration of the service. Included in this time are daily reviews and homework exercises. We understand this is a significant time commitment for a business leader. However, how important is growing your business?
The service is designed for business leaders with no / low marketing experience. The benefit of the service is not just finding your ideal customer, but teaching you how to search yourself.
The service starts with a solid description and understanding of your product/service features and the related benefits. Don’t worry if this is not rock solid - we will review and improve if needed during the launch.
Our objective is to make you self-sufficient. However we understand your may need some support and offer on-going advisory and coaching services.