Agile techniques to our proven methodology take you on an accelerated journey of discovery.
6 Weeks / Weekly Sprints
Our experience, tools and technology combined with your product and industry knowledge.
Weekly Objectives / Daily Tasks & Touchpoints
Their needs, pains, desires
The value you deliver
Positioning against alternatives
How they express their need
How you describe your value
The story you tell
Where to find them
How to engage them
How to convert them
Many startups and small businesses fail to attain their potential
not because their product is bad or there is no market.
They simply fail to connect with their ideal customers.
Your ideal customer, story, and channels is the foundation for all other marketing activities.
If your marketing activities are not producing results, focus on the foundation.
If you are not exciting them - you are spamming them
Frustrated with the low response to marketing campaigns
Even people who are “interested” never buy
Website visitors don’t stay long and never click CTA
The polite way of saying "not interested" is "I'll get back to you later"
Sign your product isn’t a high fit
for the needs of your customer
Your initial customers are not
necessarily your ideal customer
Unable to communicate the
value of your product
Small business leaders focused on product development & operations without a large marketing team who are struggling to grow their business
Do you need to acquire new customers to reach or grow profitability?
Are you lacking a large marketing team of specialists?
When nothing you try works?
Early stage startups struggling to get started or grow beyond their initial customer base
Had limited success with a specific customer segment but desire to expand their business
Have a new product to launch or want to expand into new markets
Our service delivers both short-term direct benefits and longer-term indirect benefits
More impact / higher response
Avoid wasting resources on unfruitful targets
Lower cost to acquire & easier to serve
More personalized and tailored experience
Know needs better than your competitors
Cater to their specific needs and preferences
A proven methodology delivered with experience, agility and acceleration
Find companies for which your product’s benefits represent a high value and the individuals in those companies with the highest interest.
Explore
Develop & test the way you describe your product, benefits, and problems solved so that it resonates with your target customer and compels their action.
Explore
Anticipate your customer’s information
and emotional needs and deliver the right message in the right format at the right time.
Customer profiling and targeting are important for businesses to understand their target audience, tailor marketing strategies to specific customer segments, increase relevance and conversion rates, and ultimately drive customer satisfaction, loyalty, and business growth.
Definition of Ideal customer
Segmentation & Targeting
Customer profiling & personas
4 WEEKS
REMOTE
PHY/GITAL
WORKSHOP
Personalizing engagement is important to create tailored experiences that resonate with individuals, foster deeper connections, and enhance customer satisfaction, ultimately driving increased loyalty and revenue.
Customer profiling
Customer journey
Competitive positioning
1 WEEK
REMOTE
PHY/GITAL
WORKSHOP
Finding the best marketing channels is important to optimize reach, engagement, and conversion by effectively targeting and engaging with the right audience in the most impactful and cost-efficient ways.
Customer touchpoints
Relevant story variants
Most relevant channels
1 WEEK
REMOTE
PHY/GITAL
WORKSHOP
Advanced technology delivers acceleration
We work together to succeed together
This is all we do and we are great at it
Builds momentum while optimizing flexibility
Convinced it is important but not sure you need it?
Get a quick online checkup and a free consultation.
Fast & easy. Reveals strengths, weaknesses and
delivers an improvement guide
We provide an analysis of your results and
discus your unique situation
We have a standard 6 week program that is fine-tuned based on the results of your Quick Checkup and the initial consultation. The duration also depends on your focus level and ability to produce the required outputs. In general we highly recommend to keep the duration short so you start feeling the benefits sooner.
No! Your data and intellectual property is yours - as is ours. At the start of the service a mutual NDA is signed.
As a general rule you should be prepared to spend 2-3 hours per day for the duration of the service. Included in this time are daily reviews and homework exercises. We understand this is a significant time commitment for a business leader. However, how important is growing your business?
The service is designed for business leaders with no / low marketing experience. The benefit of the service is not just finding your ideal customer, but teaching you how to search yourself.
The service starts with a solid description and understanding of your product/service features and the related benefits. Don’t worry if this is not rock solid - we will review and improve if needed during the launch.
Our objective is to make you self-sufficient. However we understand your may need some support and offer on-going advisory and coaching services.
